England switch from Canterbury to Umbro

From 1st September 2020, Umbro took over from Canterbury as official kit suppliers to the RFU and manufacturers of the England Rugby shirt.

It's thought the brand have paid somewhere in the region of £20 million for a 4 year deal with the 2019 Rugby World Cup finalists, and outbid Adidas in the process. 

Match kit, replica shirts and a full training range for men, women and children will be offered for sale to fans, while on the field, the Men's XV, Red Roses, Sevens and age grade sides will all sport Umbro kit. 

“The partnership between Umbro and England Rugby from September is a seminal chapter in our history.  The first time the England rugby team runs out onto the pitch, wearing the double-diamond logo, will be a proud moment for us, as an English brand.”

“Modern rugby is demanding but our approach at Umbro has always been to make sure our kits are fit for purpose and we have been working tirelessly to ensure that we meet those demands and deliver a kit that will perform for England Rugby.”

Umbro managing director Anthony Little.

Back in the day, Umbro were heavily involved in rugby, making kit for all the Home Nations, as well as the British and Irish Lions during their successful 1971 tour to New Zealand. 

“We are delighted to be entering this new chapter with Umbro as Official Technical Kit Partner from September and welcome them into the England Rugby family.

"Umbro has a rich heritage supporting English sports and share our values in dedication to high performance and innovation. We look forward to unveiling the new kit later this year.”

England Rugby chief commercial officer, Simon Massie-Taylor.

The Umbro England Rugby kit was seen on the pitch for the first time in November 2020, as England took to the field in the Autumn Nations Cup. 

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