There is plenty of innovation in Under Armour’s latest winter collection, from their cornerstone, ColdGear, to Storm and Infrared, there’s quite a lot to take in. With our guide you'll be joining us in the Under Armour Geek Hall of Fame before you know it! It all began in 1996 when Under Armour founder Kevin Plank set out with a vision. He was sick of wearing cotton t-shirts underneath his American Football padding which, by the end of the game, would be soaked in sweat, making them uncomfortable and heavy. He set out to create a better t-shirt, one made of wicking microfibre in a compression fit that would far outperform cotton – HeatGear (to keep you cool in warm conditions) was born, Under Armour’s first innovation, and with that, the brand was launched. Fast forward to 1997and Kevin Plank was coming out with his next innovation – ColdGear, designed to keep athletes Warm, Dry and Light, no matter the temperature. It has been the cornerstone of Under Armour’s winter collections ever since – in a similar mould to the HeatGear baselayer tee’s but with the priority now being on warmth whilst maintaining it’s ability to moving sweat away from the body. Probably Under Armour’s most synonymous product, certainly in the UK, is the ColdGear Mock, still available to this day and sporting the same features that made it a success in 1997 –
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