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October 31, 2018

Tokyo, Japan, 31stOctober 2018– adidas and New Zealand Rugby (NZR) just unveiled the most cutting-edge All Blacks jersey to date.

The new All Blacks shirt was unveiled at a launch event in Tokyo, Japan, with adidas revealing an advanced jersey of the future, which also has a nod to the All Blacks past as well. 

Designed and manufactured over an 18-month period, a group of senior All Blacks gave input into the design and performance of the jersey, including skipper Kieran Read, Beauden Barrett, Samuel Whitelock and Sonny Bill Williams. 

James Foster, VP adidas Specialist Sports said the key element of the design was the use of seamless, woven technology – an industry first for a rugby jersey. As well as this, the jersey construction was fully automated which aimed to provide unparalleled fit, strength and speed and was 25 percent lighter than previous designs. 

Another feature sure to please All Blacks traditionalists is the return of the white collar, last seen on the All Blacks jersey between 2011 and 2014, while finer details sees the Silver Fern applied as a stunning 3D logo.

In detail: the 2018/19 Adidas All Blacks Rugby Shirt

  • Made with seamless woven technology - an industry first for a rugby jersey.
  • Removal of seams has eliminated weak points and reduced the overall weight of the jersey by 25 percent.
  • The white collar is back - with a raw elastic fit for refined performance.The collar sits lower than normal, making it harder for opponents to grab and is clean bonded from the body for a minimalist style and fit. 
  • Designed and manufactured over an 18-month period with input on design and performance from group of senior All Blacks.
  • The jersey construction was fully automated which aimed to provide unparalleled fit, strength and speed.
  • Zonal mechanical stretch, stability zones and a bonded hem further reduce material movement particularly during lineouts, scrums, mauls and other live match scenarios.

“We’re proud to deliver industry firsts, especially creating a fully automated, lightweight design for the All Blacks,” Foster said.

“We continue to strive for a fit that mirrors a ‘second skin’, suitable for all athletes across the field. We have undergone rigorous fit and performance testing with key athletes over the last 18 months and we are confident that this release will deliver the best performance yet,” he added. 

“There’s no doubt that the topic on everyone’s mind will be the return of the white collar. We worked very closely with the players and New Zealand Rugby to reintroduce a well-respected and traditional element of the jersey. We’re really happy with it and hope All Blacks supporters are too.”

“I’ve been honoured to wear a few black jerseys in my career. There’s a lot of amazing work that goes into the design and we’re always excited to see where adidas takes its innovation when it comes to new technology and design. We enjoyed working alongside the adidas team to help create it and can’t wait to wear it out on the field.” All Blacks Captain Kieran Read.

The new All Blacks jersey will make its debut in the Test against Japan in Tokyo on Saturday 3rdNovember 2018, with the team also wearing it on the rest of the Vista Northern Tour, where they take on England, Ireland and Italy. It will be in use until Rugby World Cup 2019 (when a new All Blacks jersey will be launched) and then return for the 2020 All Blacks season. You'll certainly get your money's worth!

The replica jersey will be available for fans to purchase from 1stNovember, and is available online at rugbystuff.com, as well as inshore at First XV, 6-8 Haymarket Terrace, Edinburgh, EH12 5JZ.

The new All Blacks jersey – the detail

  • In an industry first for a rugby jersey, the All Blacks jersey was made with seamless woven technology.
  • The removal of the seams has eliminated weak points and reduced the overall weight of the jersey by 25 percent.
  • The white collar is back - with a raw elastic fit for refined performance.The collar sits lower than normal, making it harder for opponents to grab and is clean bonded from the body for a minimalist style and fit. 
  • Designed and manufactured over an 18-month period with input on design and performance from group of senior All Blacks
  • The jersey construction was fully automated which aimed to provide unparalleled fit, strength and speed.
  • Zonal mechanical stretch, stability zones and a bonded hem further reduce material movement particularly during lineouts, scrums, mauls and other live match scenarios.
  • Jersey seen on the field for the first time when the All Blacks play Japan on 3rd 

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