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Adidas, official kit suppliers to the legendary New Zealand All Blacks, have unveiled the crest that the three-time world champions will wear on their jerseys in the upcoming Test series against the British and Irish Lions.
Simon Cartwright, Senior Director at adidas Rugby, said: "We started thinking about this design early last year as we know how important this event is for not just the All Blacks but for New Zealand Rugby. We agreed that it needed to be simple and respectful for such a momentous occasion and we feel we've delivered that. Senior All Blacks including captain Kieran Read, have also embraced the new design, which is fantastic.""There's always a lot of pride in the All Blacks jersey, not only from the All Blacks but from New Zealand rugby fans. We think that the different elements of this jersey - the iconic print and the Lions Series crest - express both that pride and the importance of the legacy that these players are continuing," added Cartwright.
All Blacks skipper Kieran Read said: "It's always an honour to pull on the All Blacks jersey but an even greater honour to have a special edition jersey for what will be a pretty cool occasion for all of us. I love the simplicity of the design and the nod to the past in the crest design. This Series will be adding to the legacy of our team, and that's something that is important not just to me, but everyone who has gone before us."
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