Baa-baa-lieve It! Barbarians Partner with Macron

Hold onto your hats, rugby fans, because the legendary Barbarians are kicking off 2024 with a brand new partnership – and it's a cracker!

The world-famous black and white hoops have found a new home under the Macron Hero banner, marking a union fueled by shared passion and a love for the beautiful game.

For any player, pulling on the Barbarians jersey is an honour etched in sweat and glory.

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It's more than just a shirt; it's a tapestry woven from individual threads, each sock representing a club etched in a player's heart, from grassroots mud to the bright lights of the big leagues.

But the Barbarians are more than just a collection of jerseys.

They're a living embodiment of rugby's spirit – a whirlwind of flair, courage, and camaraderie that transcends borders and languages.

It's about celebrating the sport in all its messy, magnificent glory, using those world-class skills to spread joy, forge friendships, and prove that rugby's magic lies in its shared heartbeat.

"We are incredibly proud that the Macron Hero will now grace one of the most iconic shirts in rugby," declared Gianluca Pavanello, CEO of Macron. "The values of rugby are values we hold dear, and the Barbarians' philosophy resonates deeply with us. We're in this together, shoulder to shoulder, committed to pushing boundaries and celebrating the game we love. This partnership inspires us to create a kit worthy of the Barbarians' legendary status."

Get ready to witness this dynamic duo in action when the Barbarians take on Fiji at the Killik Cup on June 22nd at Twickenham. John Spencer, President of Barbarian F.C., couldn't be more excited: "We're thrilled to welcome Macron as our new official technical partner. They've made a name for themselves in the rugby world, and we can't wait to team up with them for the Killik Cup and beyond."

"Macron understands what it means to build a community around passion and performance, just like the Barbarians family," Spencer continued. "From grassroots warriors to seasoned pros, they cater to every level, and that's exactly what the Barbarians stand for. It's a perfect fit, and we're proud to have our values aligned."

Throughout their storied history, the Barbarians have had a few different kit suppliers, each adding their own unique touch to the iconic black and white hoops. Here's a look at some of the most notable:

Umbro (1990s)

The British sportswear giant Umbro was one of the first official kit suppliers to the Barbarians, providing kits throughout the 1990s. These kits featured the classic black and white hoops, along with Umbro's signature diamond logo.

Canterbury (2000s)

In the 2000s, the Barbarians partnered with Canterbury, another renowned rugby brand. Canterbury's kits for the Barbarians were known for their innovative designs and use of cutting-edge materials.

Adidas (2010s)

German sportswear giant Adidas took over as the Barbarians' kit supplier in the 2010s. Adidas' kits for the Barbarians were sleek and modern, featuring the three stripes alongside the black and white hoops.

Gilbert (2020s)

Most recently, Gilbert, a British company specialising in rugby balls and equipment, became the Barbarians' kit supplier in 2020. Gilbert's kits for the Barbarians were a return to tradition, featuring a more classic design with subtle modern touches.


It's worth noting that while these are the official kit suppliers, the Barbarians' unique tradition allows players to wear socks from their home clubs alongside the Barbarians jersey. This adds to the team's special character and reflects its commitment to inclusivity and celebrating grassroots rugby.

While Macron takes the reins on kit, the Barbarians' partnership with Gilbert continues, ensuring the perfect match ball finds its way onto the pitch.

So raise a glass to this epic union – the Barbarians and Macron, a partnership promising to deliver some truly unforgettable rugby moments in 2024 and beyond. Buckle up, folks, it's gonna be a belter!

And here's some extra special news for all you Rugbystuff aficionados: the brand new Barbarians kit designed by Macron arrived at Rugbystuff.com on January 26th, 2024!

That's right, you can own a piece of this legendary rugby history, so mark your calendars and get ready to show your Baa-Baas pride.

Adam Clark
Bio As the driving force behind Rugbystuff Clubhouse, I bring a wealth of experience as a prop and a deep-rooted passion for the game. With my extensive rugby knowledge, I’ve developed a profound understanding of the sport. As the founder, I’m dedicated to sharing my knowledge and enthusiasm with fellow rugby fans. My insights, combined with my industry expertise, make Rugbystuff Clubhouse a go-to resource for players, supporters, and enthusiasts alike.

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