Rugby World Cup 2023 New Zealand All Blacks Rugby Jerseys + Kit by Adidas - Coming Soon
Some rugby jerseys need no introduction. It is infamous within the sport. A symbol of the total dominance the All Blacks have over the sport both on the field and commercially.
The All Blacks are the national rugby union team of New Zealand, one of the only places in the world where rugby union is classed as the national sport.
As a team, they are unmatched, a 77% winning record in test matches plus they hold the joint record for longest winning streak of 17 matches alongside England. They also hold the record for the longest period ranked as the number 1 nation globally. In fact they have been ranked number 1 for longer than the rest of the world combined!!
The All Blacks are the biggest show in town, commanding the biggest crowds and raising the ‘game’ of the opposing teams. If anyone is to beat the All Blacks they really have to be at their very best and still pray for a miracle.
It is thought the All Blacks have been wearing a completely black jersey, shorts and socks since 1901, hence the team's nickname. When the All Blacks encounter a kit clash, the team sports an 'away' shirt which is predominantly white with black shorts.
Canterbury, a company founded in New Zealand and synonymous with rugby supplied the All Blacks kit from 1924 to 1999. Adidas rugby took over the reins in 1999 and have been supplying the All Blacks rugby shirts ever since. The Adidas New Zealand rugby partnership is one of the most recognisable in rugby, and the current deal will take the long standing partnership through to the Rugby World Cup in 2023.
In 2012 the All Blacks took the somewhat controversial decision to accept a sponsorship placement on the front of the shirt. Commonplace for all other nations previously, however the All Blacks jersey has remained largely clear of sponsorship. In an increasingly commercialised game it came as no surprise. The deal with American insurance company AIG was rumoured to be valued at $80 million over 5 years.
This sponsorship deal was replaced in 2022, with French building materials company Altrad taking over as principal playing shirt sponsor. Set for an initial six years, the company's name will also feature on the kit of the All Blacks Sevens, Black Ferns Sevens, Māori All Blacks and the New Zealand U20s teams
Ineos signed a six-year partnership with New Zealand Rugby worth around NZ$8 million annually, which covers branding on the back of playing shorts and on the front of training jerseys and leisure wear that the teams will wear.
New Zealand's Rugby World Cup record is second to none. They won the inaugural tournament in 1987 on home soil, as well as back to back wins in 2011 and 2015. They are the only team to have won the trophy on three occasions.
In the period between 1987 and 2011 they also featured heavily across quarter finals and semi-finals, only coming unstuck by some truly heroic performances.
The draw has taken place for France 2023 and the All Blacks have been placed in Pool A alongside France, Italy, Uruguay and Namibia. The nations who tops the table will face the runner-up of Pool B, whilst second place will play the winner of that pool.
New Zealand Rugby World Cup 2023 Fixtures
8th September – France v New Zealand, Stade de France, Paris
15th September – New Zealand v Namibia, Stadium de Toulouse
29th September – New Zealand v Italy, Groupama Stadium, Décines-Charpieu, Lyon
5th October – New Zealand v Uruguay, Groupama Stadium, Décines-Charpieu, Lyon
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