August 09, 2016
England Captain Dylan Hartley, alongside fellow internationals Mike Brown and Maro Itoje, unveiled the new Canterbury England Rugby home kit for the 2016/17 season at Twickenham Stadium yesterday.
The new rugby kit identifies the heritage of the game, with the neckline taking inspiration from England Rugby’s first ever jersey worn in 1871. The popular 3D rose (as released on this shirts predecessor) placed on an individual patch acknowledges the tradition from 1871-1919 when new England players would embroider an individual rose onto their shirt, before it was said to be standardised by Alfred Wright in 1920.
The home kit features a range of innovations that have been developed by Canterbury to improve the look and feel for both players and fans alike. The shirt continues to feature reduced fabrication weight to minimise moisture absorption, a 3D injection moulded crest and a super-enhanced fit technology, developed from player position-specific 3D body-mapping.
Speaking about the new shirt, England Head Coach Eddie Jonessaid; “We’re always striving to improve every area of our preparation and performance so it’s great to work with an innovative brand like Canterbury who share our philosophy.
“Since starting as England head coach I have been impressed with Canterbury’s attention to detail and their commitment to working alongside the team to ensure the best possible match day kit and training apparel. The new strip looks good, but most importantly supports our needs as a team to help our performances to be world class.”
Discussing the launch of the new England Rugby shirt, Canterbury CEO, Chris Stephenson, said; “The new England shirt demonstrates Canterbury’s unwavering commitment to England Rugby. We’re devoted to delivering the latest innovation and developing a rugby kit that not only suits the needs of players at the elite level of the game, but also the committed fans across the country who make a huge contribution to the success of the team.”
Over the past seven days, Canterbury and England Rugby have teased fans with various glimpses of the innovation in the shirt through Facebook and Twitter before revealing the full kit in an exclusive Facebook Live event. As well as unveiling the shirt for the first time, players took those watching on a special behind the scenes tour of Twickenham Stadium showing different areas of the stadium including the gym, home changing room and tunnel.
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