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A new look for

March 31, 2022 1 min read

A new look for

Today sees the launch of a brand new logo and design of

We have been working on this over the last few months and are delighted to be able to finally share the results. 

After over 21 years, the First XV part of the name is gone, and we are known exclusively as from here on. 

When we opened our doors all the way back in November 2000, internet shopping was in it's infancy. These days, more and more of our business comes from online sales, which has been the driving factor behind the change. 


The original inspiration behind the First XV name is obvious to a rugby player or fan - it's your starting line-up. The Roman numerals have definitely confused people over the years though. We've been called First 11, First 5, you name it, we've had it!

With our 2017 rebrand, we felt it was time to bring the brand to more prominence, as the website was on an upwards curve. The new style brought both names together, and really helped us drive business through the website

So here we are in 2022, and it's time to unveil the new logo!

Gone is the old green, replaced with a modern blue, white and grey colour scheme.

Also gone are the rugby posts, but the ball is included once again, replacing the dot in .com. 

Let us know what you think of our new look in the comments section below! 


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